Corporate
The lobby of a company is a predominant design element of brand messaging and a reflection of corporate culture, as it is the first visible area that every visitor is greeted by, and it builds a first impression about the company from the moment they walk in.
Not only is it important to convey a comfortable environment for current and potential clients, vendors, and visitors; but the employee work atmosphere should be a consideration as well, as research shows that it does affect overall productivity and employee satisfaction.
Each company has a different branding strategy, and their lobby should realistically reflect their company brand messaging and corporate culture through the effective design of their lobby, their meeting rooms, and the work areas.